December 6th, 2019
How to write a job description to attract the best candidates.
When mulling over how to create a job description, your mind is focused on filling a vacancy. In many cases, the end goal can be fixated on to the point that the writer fails to actually generate interest with their job description! This can drastically narrow the talent you reach and will consequently make it far more difficult to find that “right” match for the role you’re looking to fill.
But don’t worry — writing a smart, eye-catching job description isn’t all that hard. Use these tips to generate more engaging descriptions that will ensure you find the quality professionals your business needs.
Write New Descriptions Frequently
So, the first tip for writing a job description is to…write one? We know, it’s an odd statement to make! We also know that countless businesses keep years-old job descriptions on file in some crusty corners of their HR office. These are pulled out, dusted off, and used in hopes of avoiding the headache of updating them.
This is a massive error. Job duties change, roles get redefined, priorities and expectations shift. If you’re using an out of date description and an applicant gets the wrong idea about what you’re looking for, you risk missing out on a good candidate and wasting time. Updating each time a vacancy comes up is ideal, and if possible, consult with current employees before writing a job description in order to ensure a more accurate list of job requirements.
Keep it Concise
Best practices for writing a job description include the same points as content writing. You need to be engaging and eye-catching, and you need to keep your content simple so that you don’t overwhelm candidates. On average you have 10-14 seconds to grab attention.
When writing a job description, a professional but conversational tone is best, and all descriptions should include these most-desired details:
- Job title
- A shortlist of key tasks
- Needed qualifications
- Compensation
- Best methods of contacting your business
Listing job duties are often the most notorious source of job description bloat, and we understand the temptation. However, it’s best to stick to the most vital tasks and to add a brief note that some minor tasks aren’t listed, or that the list is subject to some changes.
Don’t Get Creative with Job Titles
If a potential candidate is seeking jobs online and types “Account Manager jobs” but your job title says “Rockstar Account Manager,” guess what job won’t show up on the search. The aim is to reach a large number of candidates. For this, you need to make sure you’re following the rules when it comes to showing up on searches.
Filter Clichés and Buzzwords Out of Your Language
You aren’t looking for a “go-getter,” nor should you be seeking any sort of “guru.” Frequently, you’ll find job descriptions that are stuffed with tons of these meaningless words. In most cases, these serve only to add excess verbiage and to make your business appear to be ill-defined and superficial.
They don’t actually tell applicants anything and often discourage candidates from applying, either because they don’t feel that they fit the description of a “wizard or guru,” or because they are looking for a more clearly defined description free from rhetorical devices.
Make Job Descriptions Mobile-Friendly
Smartphones are no longer a luxury only the tech-savvy keep on hand. They are ubiquitous, and one of the most frequently used tools by job-seekers. When writing a job description, be sure to:
- Use smaller text sizes and inoffensive fonts
- Avoid large blocks of text
- Minimize the use of symbols and logos
- Make methods of contact prominent and easy
- Make a point to check the job description on your own mobile device!
Make Sure Your Job Descriptions Reach Their Full Potential with PrideStaff
Writing a job description doesn’t have to be hard when you have the right set of tips and a good frame of reference. If you want to get the most out of your job descriptions, you’ll want to connect with an experienced employment agency. PrideStaff has provided extensive administrative and clerical staffing solutions in Fort Lauderdale for years, and we know precisely how to match your business with top talent.
If you need a call center staffing agency or are seeking an employment agency in Fort Lauderdale then look no further. Call PrideStaff today at (754) 800-2850 to schedule a no-cost consultation.